Terry Richardson Delivers A Sexy Ad Campaign for Equinox Gyms

Equinox, the sexier alternative to your basic gym, has hired the ever-so-controversial and talented photographer Terry Richardson to shoot their ad campaign which will promote their 51 gyms nationwide.

The series of ads, which have nothing to do with working out, features women in various states of undress. One ad, called Confidence, features a woman in a bra and panties surrounded by her half-nude polaroids of her various body parts, you know,  because nothing says confidence more than taking nude photos of oneself.