Balmain to Launch Diffusion Line for the Young and Not So Wealthy

Balmain’s glamour-grunge looks have won over fabulous it-girls season after season.  With price points in the thousands, your average fashionista couldn’t exactly drop a few on owning a fierce sequined blazer of her own.

Balmain admirers without celebrity lifestyles can now rejoice with the launch of a new ready-to-wear line called "Pierre Balmain", geared towards a younger, hipper, and (hopefully) less wealthy customer.

While Olivier Rousteing took the reigns as new creative director for Balmain less than a month ago, this new line will be licensed to the Italian Ittierre S.p.A. company and created by a whole separate team of designers there.

We’ll have to wait until September for the unveiling of the new line, when we will discover if the looks are just as enviable as Balmain’s current collections, and if they are truly at a more reasonable price point.